About us - Stedman

About Stedman

Vision and mission

At Stedman, our vision is to set the standard for modern promotional wear. We strive to provide top-quality clothing at attractive prices, enabling our customers to create impactful, customized apparel. Our mission goes beyond delivering premium products—it’s about growing and evolving to meet the ever-changing needs of our customers. That’s why we are transitioning from Tear Away Labels to a “label-free” solution, ensuring our garments are perfectly optimized for the promotional sector. By combining innovation, quality, and versatility, we continue to exceed expectations and establish ourselves as a trusted partner in the industry.

The Company

Our History

Founded in Asheboro, North Carolina (USA)

Did you know that the Stedman® brand was founded more than six decades ago in the USA? Back in 1953, the Stedman Manufacturing Company, based in Asheboro, North Carolina, started manufacturing sportswear and undergarments for men and boys.

Find out more about the early times of Stedman in - Our Story - Video.

Stedman Launch in Europe

Four basic products were introduced at the European market launch in Paris on 18 September, 2001: Classic-T, Junior Classic-T, Comfort-T and Polo. The product portfolio grew quickly as awareness of the brand increased. By the years, Stedman® is rising to one of the most successful European brands, providing top-quality promotional clothing at attractive prices.

Stedman & Next Level Apparel joining forces

Since November 2023, Stedman has been part of Next Level Apparel, allowing both companies to grow their businesses, reach new customers across Europe and the U.S., and enter new markets. Starting in 2024, Stedman is also offering Next Level products alongside its own collection in the European market.

Rebranding and transformation to a cleaner collection

At the start of 2025, we unveiled our rebranded Stedman look, featuring a fresh logo and significant updates to our collection. In addition to introducing new products, we enhanced our collection's structure by organizing it into new product lines. Further we started the transition from Tear-Away label to "Label free". This means, no label in the collar besides a small size label which is slightly offset from the center of the collar.
To complement this modern transformation, we also updated our website and webshop to align with the new brand identity and better cater to the needs and preferences of promotional apparel customers.

Discover our collection

Right from the start

Highest Quality

Even early on during the design phase of new Stedman® styles, we already focus intensively on the needs and requirements of our customers, who are primarily purchasing items for promotional purposes. Accordingly, the suitability of the basic materials with respect to textile finishing plays a particularly important role at Stedman®. For example, we make sure there are no obstructing, unwanted seams or darts in the printable areas. In addition, we test all products in advance to determine the optimum finishing options. In cooperation with our manufacturers, we are continuously further developing our basic materials in order to provide consistently excellent products.
We demand the best quality for our Stedman® cotton products as well. We use only high-quality, ring-spun cotton yarns for production. These yarns are much softer and more skin-friendly than cheaper, rough open-end yarns, and because ring-spun fibres have a higher density, they are also stronger and more durable. There are several other advantages as well, including a more even and smooth appearance of the fabric, which in turn provides a better base for textile finishing.

Perfectly located in the heart of Europe

Our Locations

We are strategically located to serve our customers efficiently across Europe and beyond.
Based in Aachen, Germany, and with warehouses in Ghent, Belgium, and Zagreb, Croatia, Stedman® enjoys a strong market presence in 40 countries.

Headquarters, Germany

Our headquarters is located in Aachen, Germany. All orders, support requests, and product planning are managed from this location.

Charlottenburger Allee 27-29,
52068 Aachen

Warehouse, Belgium

Our main warehouse is located in Ghent, Belgium. All orders from our European customers are processed and shipped from this location.

Skaldenstraat 60,
9042 Ghent

Warehouse, Croatia

Our Croatian warehouse is located in Zagreb. Our main hub for shipping orders to Croatian customers. Pick-Up is also possible.

Zagreb, Croatia

CSR Team, Bangladesh

Our CSR (Corporate Social Responsibility) team monitors and inspects the production facilities to ensure compliance with our high standards regarding working conditions and social and environmental issues.

Dhaka, Bangladesh

Responsibility

for Sustainability

Today's business world demands that we provide continually better products and services at competitive prices. And acting responsibly and ethically is just as crucial. Integrity and compliance with the regulations and standards that govern our global business sphere are therefore essential. At Stedman®, we are aware of our responsibility and act accordingly. For us, sustainability is not just a trend, it has been a firmly established part of our business ethics code right from the start.
Stedman® is committed to global environmental protection through our ecologically responsible management and operations. We strive to continuously improve our environmental footprint by conserving resources, reducing waste, and using water, energy and raw materials as efficiently as possible.

More about Sustainability

for Social

Our CSR team monitors and inspects the production facilities to ensure compliance with our high standards regarding working conditions and social and environmental issues. For us it's important that our partner factories take care of their employees and offer good working conditions aswell as fair payment. We do NOT work with subcontractors, because we want to assure optimal quality control. The CSR team carefully and diligently screens our manufacturers’ occupational safety policies and practices on a regular basis.

We trade in accordance with the prescriptions of the Business Social Compliance Initiative (amfori BSCI). The principles, requirements and regulations are considered extremely important and are strictly implemented by our company and our business partners.

More about Social Responsibility

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